SDG 9: Industri Inovasi dan Infrastruktur

The speakers deliver content regarding the structure of public relations and media

UGM held a Technical Guidance on Social Media Management on Tuesday, Feb 13^th, 2024, at the Faculty of Mathematics and Natural Sciences, UGM. The speakers at this event were the UGM Public Relations Team, consisting of Devi Anviana Putri (graphic designer, video editor, and UGM social media admin), Astri Wulandari (media relations and host of UGM podcast), and Gloria Exoudianta Barus (journalist and live manager of UGM Update). The purpose of this event, attended by representatives from the media units, is to encourage contributors and media admins to be more productive and focused in their production and publication activities. Additionally, the event aims to provide insights into the types and uses of social media according to the content needs.

The attendees of the event engaged with content about social media

In opening the event, Dr. Fajar Adi Kusumo, S.Si., M.Si., Vice Dean for Alumni, Cooperation, and Innovation at the Faculty of Mathematics and Natural Sciences, Gadjah Mada University, expressed appreciation for the event’s organization. Dr. Fajar also emphasized the urgency of social media management concerning the institution’s image as reflected in social media publications. UGM Public Relations Coordinator, Hestining Kurniastuti, S.S., MBA, stated that this event is a crucial discussion space for sharing experiences in social media management within the UGM environment.

Discussion session regarding social media management

During the discussion session, media representatives from various units shared their challenges in managing social media. “Our media was neglected for 2 years. How can we manage our media effectively?” asked one participant. Another highlighted question during the event was about managing content production systems, coordinating media teams, and formulating good content. The three speakers then guided social media management, such as content mapping and timeline creation. “So, we must prepare materials to be uploaded according to the existing schedule. For example, next month is Ramadan. Now, we should prepare materials to be uploaded during Ramadan,” explained Astri.

The event concluded with a group photo of the UGM media team

This technical guidance has had a positive impact on the media team participants. The expected outcome is to enhance their understanding and mastery of technology and information in reporting within the UGM environment. This reflects the SDGs point 4, which is quality education through information and communication technology skills. Thus, the skills possessed by the media teams in each unit are expected to drive more focused content production, publication, and reporting.

Keywords: social media, competence, technology, information, public relations, media

Author: Febriska Noor Fitriana

Photos: Hero Prakosa Wibowo Priyanto dan Datu Maulana Ahmad

The Faculty of Mathematics and Natural Sciences UGM conducted a workshop on the Enhancement of Competence and Capacity of Lecturers to Support Graduates’ Employability on Jan, 30^th 2023, in the Auditorium Hall of FMIPA UGM. The keynote speaker for this event was Dr. Hasanudin Abdurakham, an alumnus of Physics from FMIPA UGM. “I aim to provide insights into the professional world so that students have a clear understanding and perspective, coming from me as a recruiter,” Dr. Hassan expressed. The objective of this workshop was to provide a platform for discussion and mentoring for lecturers regarding the development of prospective professional workers at FMIPA UGM. Dr. Hassan emphasized the shortcomings in the university’s role, such as the absence of a map of the job market and insufficient attention to the outcomes of students during their studies.

During the discussion session, Dra. Ani Setyopratiwi, M.Sc., a lecturer in the Chemistry program, raised concerns about the competitiveness of graduates compared to those from other institutions. “FMIPA UGM graduates are theoretically strong and excellent. However, in the industrial world, we lag behind graduates from other universities,” Dra. Ani stated in the forum. In her teaching approach, Dra. Ani not only reinforces theoretical aspects among students but also their application in the workplace. She also encourages students to venture into entrepreneurship by marketing research-based products. “I am also an entrepreneur. The products generated are outcomes of research such as VCO oil and lotions for fatigue relief,” Dra. Ani added.

This workshop, primarily intended for lecturers, is eagerly anticipated to also be extended to students. This anticipation stems from the fact that the materials provided can map out and offer solutions to the issue of graduate employability at FMIPA UGM. Furthermore, the existence of this workshop reflects the Sustainable Development Goals (SDGs) outlined in Goal 4, quality education; Goal 9, industry, innovation, and infrastructure; and Goal 17, partnerships to achieve goals. Lecturers are directed to optimize teaching and student development and guide students toward existing partnerships. “We in the industrial sector are ready to partner and provide input or advice,” Dr. Hassan affirmed.

Keyword: workshop, kompetensi, employability, SDGs

Author: Febriska Noor Fitriana

Photo: Hero Prakosa Wibowo Priyanto and Fabima Fadhlin Minallah Zidta